Nobull, the CrossFit® apparel and sneakers brand and current sponsor of the Nobull CrossFit® Games, launched the sale of personalized t-shirts with the names of the athletes who received the invitation to Madison.
The peculiarity is that you can choose the shirt with the name of your favorite crosffitter! And they are the same that every athlete will use during the 2022 Games.
The novelty, however, does not stop there: as an incentive to sell, athletes will have a special commission for the sale of each t-shirt.
For each sale, the athlete will receive approximately US $ 20, that would help athletes with the expense of this adventure called CrossFit® Games.
However, not all athletes already have shirts for sale. As an experimental method, the brand created just 14 t-shirts with elite names, in addition to master Sam Dancer and the CrossFit® Mayhem Freedom and CrossFit® Reykjavík teams.
The t-shirts currently available are: Gui Malheiros, Danielle Brandon, Haley Adams, Patrick Vellner, Brent Fikowski, Laura Horvath and Saxon Panchik, Tia Clair Toomey, Brooke Wells, Baylee Rayl, Kristi Eramo O'Connell, Mal O'Brien and Justin Medeiros.
For others, you need to fill out a form on the Nobull website for a pre-order. Perhaps you have seen in these days Elisa Fuliano and Enrico Zenoni who have asked for membership… and obviously we have helped them!
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Nobull clarifies ...
In an interview with the American news site Morning Chalk Up, Nobull Marketing Director Todd Meleney stressed the importance of T-shirts in helping athletes.
“Based on PFAA feedback, we worked with CrossFit® to find additional avenues to reward athletes. We were all excited about the unique opportunity to invest directly, linking the sales of the jerseys to compensation for them ”.
The jerseys are sold in different sizes and for men and women, regardless of the athlete.
Sales before, during and after the Games
Nobull aims to get a good stock of jerseys, in addition to those offered for sale on his site, to be sold in the days of the Games and even after the competition.
With that, it will further increase the compensation for athletes participating in the competition, encouraging them even more to put on a show inside the arena.
After all, anyone with prominence could end up selling more t-shirts.
“Like many of you, I still have my Kobe (Bryant), (Allen) Iverson and (Vince) Carter shirts in the closet. So, I hope today's kids will be watching their NOBULL CrossFit® Games T-Shirts in 20 years with similar nostalgia.
We are excited for a future where CrossFit® Games athletes and fans can share the same connection we grew up with as children wearing the jerseys of our favorite athletes. The connection is good for sports. Connection means investment ", said Bijan Heravi, founder of Ripple Sports, which represents many of the sport's best athletes, including Malheiros, O'Brien, Haley, Travis, Saxon and Noah Ohlsen.
Le T-shirts as you can imagine they will cost a little ... we are talking about 59 dollars for women's shirts and 65 dollars for men's shirts.
What do you think? A good initiative or the usual marketing game? We look forward to seeing you in the comments!