On the eve of the 2022 NOBULL CrossFit® Games, lCrossFit® LLC has appointed US Marine veteran Don Faul as the company's new CEO.
Faul is a war veteran and former platoon commander, who served in Afghanistan and Iraq, and held key roles in several tech companies, including Pinterest, Meta, and Google.
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Why this change?
CrossFit® has been looking for a new CEO ever since Eric Roza resigned in early February to become Chairman of the Board of Directors.
Alison Andreozzi was named interim leader earlier this year and her most striking move was to bring back former CrossFit® Games director, Dave Castro, as an advisor to the CEO.
The words of Eric Roza
“I met Don over seven years ago and I believe he is the perfect leader to bridge the CrossFit® past, present and future.
From his military background to his passion for box training, Don has seen firsthand how CrossFit® can transform and save lives, so he understands the importance of growing our business and sharing our proven and unmatched model. for health and fitness around the world ”.
Who is Don Faul the new CEO of CrossFit®
Lately, Faul was CEO of Athos, an iSmart that offers technology that tracks muscle activity data.
Before Athos, Faul was in charge of Pinterest operations, where he managed international growth and operations, customer support and other monetization activities.
Earlier in his career, Faul served as Facebook's vice president of global online operations and Google's director of online sales and operations.
Here is what he stated:
“At a time when global health trends are in decline, when people are hungry for personal and community connections, CrossFit® is more important than ever.
I have experienced the impact of CrossFit® firsthand, seeing how it helps people improve their fitness, fight chronic diseases, and create meaningful connections with other members of the CrossFit® community.
There are over 13.000 CrossFit® affiliates around the world who have changed the lives of millions of people. But we are only at the beginning. Our job is to share CrossFit® with the rest of the world, so that our affiliates and coaches can help and inspire the tens of millions of people we haven't reached yet. " concluded Faul.