"The Nike Metcon 5 Mat Fraser sports exclusive details that pay homage to the Fittest Man on Earth."
Ok Nike, ok. But over the years you've got used to something better.
There is the glory of getting on the podium in front of a full stadium to be crowned "Fittest on Earth", but all the work that brought you there happened while no one was watching.
Better, much better.
(this is what copywriters need)
Matthew "Mat" Fraser needs no introduction.
I hope.
(If by chance you are reading this article in the confusion of a post workout full of sweat and tremors, here is a fast bignami: Mat Fraser is Fittest Man on Earth - the fittest man on the planet - and won CrossFit Games three times)
new Nike Metcon 5 - exit the 25 June, up nike.com and in stores selected by the 28 - perhaps it deserves a few extra words.
Index
Nike Metcon 5: when colors speak
There is the darkness of that "dark place" where Mat slips every day, concentrated and meticulous to train - often alone - physically and psychologically.
Then there is the brightness of the take your place in the spotlight, ready to give the maximum once again. Determined to make use of all dark places referred to above.
A red line leads us to fight for first place - but it also reminds us the classic Mat shorts.
The three targets recall i three first places at CrossFit Games.
And then there's the athlete's mantra.
HWPO: hard work pays off.
Hard work pays off.
And on this, we should all agree.
Fraser's signature is under the outer sole, transparent.
The features of the Nike Metcon 5
Open the box, and take the shoes off the card drawn with the bull skull motif (which Mat asks to "work on weaknesses") and the athlete's signature.
The shoes are very light.
The line is perfect, the flawless realization - as is expected.
You turn them over in your hands, you evaluate them, and depending on the direction you look at them, Metcon they tell you
"Let's go do an overhead squat AMRAP."
“It's been a while since you did a PR Snatch. Finish that bar and let's get to it!”
“There is a blackboard to fill with numbers, force! "
"Wear me. It's an order."
Seriously, le Nike Metcon 5 have everything a CrossFit shoe needs to have.
Even the flat, wide and resistant heel, designed to create that stable base so important during WOD.
On the site Nike.it the Metcon 5 Mat Fraser come 151 €.
Also from the Nike site: these shoes "Work hard, just like you".
Ok, the copywriter has also earned his pay this month.