Yesterday morning CrossFit® released a bomb release announcing the partnership of at least 3 years with the company NOBULL as a sponsor of clothing, footwear and main supporter of the CrossFit® Games.
We remind you that this place has been occupied by the Reebok company for 10 years and that the partnership ended after the last Games.
Index
Who is the NOBULL: the new sponsor
NOBULL was created in 2015 by two former Reebok employees, with the aim of producing high quality footwear, clothing and accessories for a specific audience:
“For people who train hard and don't believe in excuses”And for this he was immediately well received by the CrossFitter community.
According to Eric Roza, CEO of CrossFit®, the company is:
“NOBULL is the leading footwear and apparel brand emerging from the CrossFit® ecosystem, which has inspired thousands of businesses around the world.
My friends Marcus and Michael started NOBULL based on their passion for CrossFit® and with the goal of creating footwear and apparel for the toughest workouts.
In short, CrossFit® is deeply embedded in NOBULL's blood and culture ”.
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The official announcement
“NOBBUL was born out of the CrossFit® community. From the beginning this community opened its doors to us, inspired us and believed in us.
We've been through the ups and downs together and are approaching the next chapter with incredible energy and enthusiasm. There will be no shortcuts, tricks and excuses. The methodology works. The community is real. The athletes are world-class. The best is yet to come and we can't wait to host them at the NOBULL CrossFit® Games ”.
CrossFit® Inc. confirmed that in 2021 we will have the biggest prizes in history! However, it has not yet been revealed no detail of the value of the 3-year contract between CrossFit® and NOBULL, but sources familiar with the negotiation have said it will be a 8-digit agreement.
The opinion of the athletes on the new Nobull CrossFit® Games
Some athletes have already expressed their opinion on the new sponsor of the Games, such as the 4-time champion and sponsor Tia-Clair Toomey-Orr
“I am so excited that NOBULL is the official sponsor of the CrossFit® Games. Not only does it give me confidence that it is the beginning of something big, but it also gives me the certainty that the sport that I have dedicated so much of my life to will provide more opportunities for the younger generation. "
Expert Brooke Wells, another sponsor of the brand, also expressed her delight at the new news:
“I couldn't be more excited about the NOBULL CrossFit® Games! This partnership brings together two of the biggest influences in my career over the past six years. NOBULL culture is a part of who I am, I can't wait to see this partnership come to life. "
Obviously, this deal does NOBULL the only footwear brand and clothing authorized to use the CrossFit® trademark about its products 😉